This collection of dealer press kits features Mercedes-Benz learning and training literature for employees at dealers to familiarize themselves with the line up of cars from Mercedes-Benz. Included are three press kits from model years 1989, 1990, and 1991 that cover the W124, W201, W126, and R129 along with copies of The Star magazine from the MBCA. In order to sell cars and pull existing customers out of their older Mercedes-Benz and into new ones, they developed these learning kits to educate their salesmen and saleswomen to fluently speak Mercedes-Benz from understanding EPA numbers to how to operate Becker radios to explaining the benefits of 4MATIC systems. Included in these press kits are sales numbers, beautiful photography, paint/interior colors, technical data, and much more. These three Auto Show Dealer Press Kits are now offered by the selling party out of Burlingame, California and offer worldwide shipping at the buyer’s expense.
The 1989 Dealer Press Kit is 12.25 x 9.5-inches and shows some light wear on the slip case. This kit includes:
The 1990 Dealer Press Kit is 13.75 x 10.75-inches and Includes a total of 17 documents:
The 1991 Dealer Press Kit is 12.0 x 10.5-inches and includes a total of 18 documents of which are in great condition:
These three Auto Show Dealer Press Kits are now offered by the selling party out of Burlingame, California and offer worldwide shipping at the buyer’s expense.
These press kits are fabulous to flip through and are also incredibly useful as the information is accurate and can be used as primary sources when referencing or writing about these cars. While the internet is useful, there is incorrect information out there. These were written when the cars were new by the people who built them and published by the factory. Not only is the information important in these documents, but the photography is stunning to look at, especially with the foldouts. Whether you use it as a source for journalism, coffee table conversation pieces, or to build out your automotive library, this kind of information is invaluable and is vitally important to the enthusiast Mercedes-Benz sphere. Archiving the written word and in-period photographs is just as important as preserving the cars themselves.
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6 Comments
@Saildoc Great love the SEC I HAVE A91 300SL AND 92 SL@Shark07747, 1989-91 are my favorite MB years-have a 1990 and 1991 SEC. Just really like anything from that era.CongratulationsGreat buy @saildoc Which year were you most interested in Or do you collect all documents By your handle$350 bid placed by @Saildoc
Can you give us an idea of how many pages in each of these guides/kits ?$300 bid placed by @Shark07747
Just want everyone know that this is a no reserve auction. Someone will own this nice group of press kits today. These 3 years were pivotal for MBZ and cover the cars we love today...$250 bid placed by @amusicianslife
$150 bid placed by @Saildoc
$100 bid placed by @SCP80